Why customer-centered website and marketing content works
When visitors arrive on your website they're looking for answers. That means your site may be the first they've researched -- or the third.
Get persuasive content, from the the snappy headline to the irresistible call-to-action. We identify your customer's biggest concern and focus the content on how you can help.
Explainer Video Scripts
Video is changing how we deliver content. Want to add an explainer video to your homepage?
We'll work with your creative team to create a script that shows the viewer how your product or service helps.
Website Content Writing
For which pages do you need content -- home, about, product/services pages? We create concise, engaging website content across your site that explains who you are, what you do and what your prospective buyer can do
Email Campaigns and Newsletters
Looking to do an email campaign or regular newsletter to steer subscribers and leads to your website?
We can design your email campaign and newsletters to be helpful or educational. Your readers will love you for it!
Landing and Sales Pages
Sales content takes the reader on a journey down the page, answering their unasked questions, compelling them to "buy now" or "learn more." We can help!
Wordpress, WIX, Weebly, Square Space... For busy business owners, it sometimes helps to have someone say, "Would you like me to take care of uploading the content to your site?" At Rivet Writing, we can create your content then upload it. (We can do the same for your MailChimp for email campaigns.)
Website Content Management
We'll create the content management plan to fit your business and website needs. That includes scheduling the content deliverables (e.g. landing pages, blog posts, social media posts) into an editorial calendar and keeping you updated on the completed work. In the mean time, you can focus on the important stuff -- of running your business.
Top level writing! She communicates well and also provides tons of value in content planning. Thanks Sharyn! - JC, Closed Loop Digital Marketing
We work with people in these B2B fields
Is inbound marketing right for your business?
When visitors land on your website, and discover that you understand their problem -- and can help them -- you win their trust.
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My digital marketing client has a beautiful, new website that needed content. The target audience is small businesses (contractors, chiropractors, photographers). The content focused on the small business owner's greatest pain point: filling their schedule with high-ticket jobs.
Additionally, we kept marketing jargon to a minimum and explained my client's services in practical, easy-to-understand language.
The end result is website content that stands out from jargon-heavy competitors, while also connecting with the ideal customer.