Are you looking to beef up your B2B SaaS content -- get your blog going, create case studies and publish some white papers? Great!
You’re going to start with a plan, right?
That’s where your content strategy comes in.
So, what is a content strategy?
It's your content roadmap -- a plan that guides everything you publish on your website. It includes:
Hi, I'm Sharyn,
I work with marketing teams to plan and create their B2B web and marketing content.
When we work together, you get:
I've worked with technology clients, including SaaS, IaaS, IPaas, UCaaS, software development and vending, and information technology.
One of the first things we talk about is how you're different to all the other SaaS and tech-related companies out there.
Here's the thing, when your message focuses on how your software helps your customers, your website copy, blog posts and white papers start to sound not-like-all-the-others.