Inbound Email Series
The following 4 samples focus on building trust with the target audience. It's a lot like building a friendship:
Ultimately, the inbound email series puts your company at the front of your prospect's mind.
This particular email series in constructed on a 3:1 ratio of 3 relationship-building emails and 1 product-push email.
Inbound email series: 4 emails
Company: Safety Fry*
Business type: B2B supplier of safety covers for commercial deep fryers
Prospects: Restaurant operators, including client groups such as one-time buyers, warm leads, recent and current.
(*These are sample emails. Names and products are fictional.)