Finding the right content strategist to steer your content just got a whole lot easier. Why?
I plan and create B2B website content for tech-related businesses. Unlike many tech writers, I bring marketing knowledge and premium writing skills to your project. (I have a background in education, language and literature -- which also comes in handy.)
These combined skills mean I invest the time and effort understand your business, content needs, and target audience. I keep a laser-focus on project objectives and outcomes. And I weave together workhorse verbs and sleek adjectives to create a not-like-all-the-others message.
How did a B2B food-industry copywriter end up working with technology companies?
The short version: I have the content marketing skills businesses need to make their technology products easier to understand (critical for engaging their non-tech or manufacturing customers).
Also, opportunities came up, I jumped in, and clients loved the results.
That started with information technology...
An IT firm contacted me to help with their branding and website copy. I was new to IT (and pretty much the tech industry). However, I had worked on tech-related projects (food logistics and automated vehicles, AI in food manufacturing, blockchain, and food safety technology).
They hired me because they knew I could translate their expertise into concise, customer-friendly content. I developed their brand messaging and content strategy. From there, I worked with them to create their website copy, blog content and LinkedIn strategy.
That led to new opportunities (many ongoing), including software development firms (content strategy, website copy and landing pages), and Microsoft Dynamics 365 content (white papers, pillar content and topic-cluster blog posts).
Over time, I worked with more SaaS companies. (It's exciting to work with marketing teams—to define what makes their software different and better than the competition.)
What I bring to your project
Enhanced skills: As well as producing technology-related content, I've developed expertise in marketing strategy and SEO. I continue to boost my knowledge with professional development courses, including Hubspot inbound marketing and SEMrush SEO. I'm also an avid student of my craft. I hone my skills by studying the greats: Ogilvy, CopyBlogger, and the AWAI mentors.
Strategic approach: I'm embedded in the lightning-fast world of B2B content marketing. That means I know what's working well and how it may help your content.
Assurance: I understand that bringing a new person into your business is a significant step. It takes trust. That first spark of trust happens early (usually on our intro call): I listen to what you need then take the lead on how my services can help.
Having worked with many clients—from CEOs to project managers—I know the questions to ask for gathering the most important information. That way, while you get back to work, I can create your deliverables and get them to your design team on schedule.
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