Finding the right content writer just got a whole lot easier. Why?
I write B2B website content for tech-related businesses. Unlike many tech writers, I bring premium writing and soft skills to your project. Additionally, I have a background in education, language and literature.
These combined skills mean I keep a laser-focus on project objectives and outcomes. I weave together workhorse verbs and sleek adjectives to create a crisp, compelling message. And I invest the time and effort it takes to understand and meet your content needs.
How did a B2B food-industry copywriter end up writing for technology companies?
In a nutshell: I have the writing skills businesses need to make their technology products easier to understand (critical for engaging their non-tech customers).
Also, opportunities came up, I jumped in, and clients loved the results. That started with information technology...
An IT firm contacted me to write their website copy. I was not from the IT world (at all). However, I had written tech-related articles (food logistics and automated vehicles, AI in food manufacturing, blockchain, and food safety technology).
They hired me because they knew I could translate their expertise into concise, customer-friendly copy. I created their messaging, website copy, a series of blog posts and LinkedIn strategy.
That led to new opportunities (many ongoing), including software development firms (content strategy, website copy and landing pages), and Microsoft Dynamics 365 content (white papers, pillar content and topic-cluster blog posts).
What I bring to your project
Enhanced skills: As well as having experience writing about technology, I've developed expertise in marketing strategy and SEO. I continue to boost my knowledge with professional development courses, including Hubspot content marketing and SEMrush SEO. I'm also an avid student of my craft. I hone my skills by studying the greats: Ogilvy and Doug Kessler; CopyBlogger and the AWAI mentors.
Strategic approach: I'm embedded in the lightning-fast world of B2B content marketing. That means I know what's working well and how it may help your content.
Assurance: I understand that bringing a new person into your business is a significant step. It takes trust—beyond an NDA. That first spark of trust happens early (usually on our intro call): I listen to what you need then take the lead on how my services can help.
Having worked with many clients—from CEOs to project managers—I know the questions to ask for gathering the most important information. That way, while I’m working on your website copy or white paper, you can focus on your work and get the deliverables to your design team on schedule.
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