Finding the right content writer is hard.
I write B2B web and marketing content for tech-industry businesses. It's my goal to make getting the content you need easy. Unlike many writers, my work goes beyond just words. I invest the time, effort, and creativity to help you knock it out of the park with your marketing efforts.
Success is in the details
Paying attention to the details is powerful stuff. Like the customer service rep who asks if you’d like a refund
— before you ask. Or the waiter who glides in with fresh silverware. It makes the customer feel good.
I apply this attention to detail to your content: from how the copy will look once it’s published to anticipating customers' navigation needs (such as linking to the right content). That frees you up to focus on your work, knowing your content is in good hands.
Facts work best
In my college chemistry class, as our instructor handed out the exams, he said, “If it takes you a page to respond to the question, it shows me you don’t know the answer. Give me one to two sentences max.”
Without the fluff, the filler, the noise, only the essential, true information remains. When it comes to content, it's the difference between standing out with a clear message and simply blending in with the masses.
Writing pared-down, just-the-facts copy is difficult. It’s also the divine art and challenge of copy writing.
I’ll work your copy until I find that sweet spot — somewhere between the power verb, sleek adjective and irresistible call to action.
Empathy moves people to action
It's easy to get lost in the what of business: what we make, what we offer, what we do (especially when you need to nail the upcoming marketing campaign).
It's harder to jump in a customer's shoes — to understand their production schedule, sales cycle and business challenges .
But when you can — when you listen to the questions they ask and respond with your content (your web pages, blog posts, white papers) — you can show them how your product will help.
To create content that motivates customers to take action, I’ll get to know what your customers need (and want) then show them how your products will make their business better.
Content and design go together
A beautiful website with crisp images and stunning graphics delights visually. But without well-crafted copy, the visitor eventually leaves, puzzled. Maybe disappointed.
I’ve worked with beautiful sites, aching for customer-centered copy. And I’ve seen sites that no matter how great the copy, lack any curbside appeal — and visitors move on.
I love collaborating with design teams. And when we combine their pristine graphics and my concise copy,
a little magic happens.
Writing for humans (versus products) really works
Human-centered content works so much better than product-centered, corporate-jargon content.
Yes, visitors want to know about your product. They also want to know "What's in it for me?" and how it will help their business succeed.
Whether on your home page or in your email sequence, I’ll create your content in clear, honest language with a sharp focus on your customers.
Want to end the